Privacy policy

Allbirds, Inc. and its related organizations place a strong emphasis on respecting and protecting personal information. This Privacy Policy explains how information is collected, used, stored, and shared when individuals interact with Allbirds through different channels, including websites, mobile applications, retail locations, customer service communications, events, promotions, and other company activities. The purpose of this statement is to provide transparency about personal data practices and to explain the choices available to individuals regarding the management of their information.

Personal information refers to data that can identify a person directly or that can reasonably be connected to an individual. Allbirds may collect and process this information to operate its business, provide products and services, improve customer experiences, maintain security, and meet legal responsibilities. Depending on the nature of the interaction, information may be processed because it is necessary to complete a transaction, provide requested services, fulfill contractual responsibilities, protect legitimate business interests, or comply with applicable laws. In situations where processing relies on personal consent, individuals have the ability to withdraw that consent at any time.

The type of information collected depends on how customers and users engage with Allbirds. When creating an account, purchasing products, signing up for communications, requesting support, or participating in company activities, individuals may provide details such as their name, email address, phone number, shipping address, billing information, and payment details. Information shared during conversations with customer service representatives may also be collected to help resolve questions, improve support quality, and maintain accurate records. Where legally permitted, customer service interactions may be reviewed or recorded for training, security, and service improvement purposes.

Additional information may be collected through optional activities such as surveys, product feedback, reviews, contests, research programs, and promotional campaigns. Participation in these activities is voluntary, and information provided through these channels may help Allbirds better understand customer preferences, improve existing products, and develop future offerings. Content that users choose to make publicly available, including online reviews, comments, or social media posts, may be visible to others and should be shared with consideration of its public nature.

Allbirds may also obtain information from external sources, including service providers, advertising partners, business partners, and other organizations that support company operations. Technical information may be collected automatically when individuals visit websites or interact with digital services. This may include device information, browser type, IP address, operating system details, approximate location, pages viewed, browsing activity, and interactions with online features. Similar information may also be collected through cookies and related technologies to help improve website performance, remember user preferences, analyze visitor behavior, and provide more relevant experiences.

The information collected by Allbirds is used for a variety of business purposes. These purposes include processing purchases, delivering products, managing accounts, responding to customer requests, providing updates, improving services, developing products, analyzing business performance, preventing fraud, and maintaining platform security. Personal information may also be used to send marketing communications about products, promotions, and services that may be relevant to users. Individuals can manage communication preferences and unsubscribe from marketing messages at any time, although important service-related communications regarding orders, accounts, or transactions may still be provided.

To support daily operations, Allbirds may share personal information with carefully selected third-party providers that perform services on behalf of the company. These providers may assist with payment processing, shipping, technology systems, customer support, analytics, and other operational functions. Information may also be shared with affiliated companies or business partners when necessary to provide requested services or support business activities. In certain situations, information may be disclosed to legal professionals, regulatory authorities, or other parties when required by law, necessary to protect rights and safety, or involved in corporate events such as mergers, acquisitions, or business transfers.

Protecting personal information is a priority for Allbirds. The company uses reasonable administrative, technical, and physical security measures designed to reduce risks associated with unauthorized access, misuse, or disclosure. However, no digital system can provide complete protection against every possible security threat. Personal information is maintained only for as long as necessary to complete business purposes, satisfy legal requirements, resolve disputes, and maintain records before being securely removed or anonymized when no longer needed.

Allbirds services are intended for general audiences and are not designed to knowingly collect personal information from children. Individuals may have certain privacy rights depending on applicable laws, including the ability to request access to personal information, ask for corrections, request deletion, limit certain processing activities, and manage communication preferences. Requests related to privacy rights can be submitted through available contact methods and will be reviewed according to applicable regulations.

This Privacy Policy may be revised periodically as business practices, technologies, and legal requirements change. Any updates will be reflected through revised policy information, and continued use of Allbirds services after changes take effect indicates acceptance of the updated practices. Allbirds remains committed to maintaining transparency, respecting individual privacy choices, and handling personal information responsibly throughout every customer interaction.